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World Building
Deep research to define your culture, mythology, and market positioning. Profiling your audience, and understanding how your customer discovers and moves through your brand universe. This exercise establishes brand codes and pillars to guide your visual direction, messaging, and future campaigns.
Approach
01 / 06
Defining the references and associations that shape your brand world. Narrowing down on the profile of your target customer, then mapping your brand alongside 15 direct competitor brands.
Refining the visual, material, and sensory codes that define your brand. Identifying opportunities to create a more cohesive and recognisable aesthetic world.
Distilling your brand presence into a feeling. Examining the role your brand plays in your customer's life, and identifying the emotional levers that drive loyalty. Generating a brand voice that speaks to your ideal customer. Recommending strategies for deeper feedback and social listening.
Exploring opportunities to communicate your stance on social, environmental, or cultural issues relevant to your industry and audience. An examination of how your values are conveyed in your advertising, business operations, partnerships, and public commitments.
Identifying 15 complementary brands — indirect competitors or peers who share your target audience — as opportunities for collaborative projects, and shared initiatives that boost cultural relevance.
Mapping your customer's full journey through your brand universe. Identifying opportunities to refine or reframe how your offer is structured and conveyed. Assessing discoverability and conversion across all acquisition channels.
Deliverables
Phase I
Pre-consultation questionnaire
First consultation up to 90 minutes to outline your priorities and objectives
Phase II
Up to 4 hours of meeting time
A comprehensive report summarising insights and recommendations
6–8 weeks delivery*
* Scope scaled to the size of the business and the complexity of the priorities.