Deep research to define your culture, mythology, and market positioning. Profiling your audience, and understanding how your customer discovers and moves through your brand universe. This exercise establishes brand codes and pillars to guide your visual direction, messaging, and future campaigns.
Our Approach
1 — Brand Positioning
Mapping your brand alongside 15 direct competitor brands. Identifying the cultural cues and associations that shape your brand identity.
2 — Target Audience
Building a profile of your target customer. Reviewing existing data collection methods and recommending tools and strategies for deeper feedback and social listening.
3 — Emotional Resonance
Looking at what brings your customer back for more. Examining the role your brand plays in their life and identifying the emotional levers that drive loyalty. Suggesting priority questions to guide future research exercises.
4 — Corporate Responsibility
Exploring opportunities to communicate your position on social, environmental, or cultural issues relevant to your industry and audience. An examination of how your ethos is communicated in your business operations across supply chain, partnerships, and public commitments.
5 — Strategic Alignment
Identifying 15 complementary brands — indirect competitors or peers who share your target audience — as opportunities for collaborative projects, and shared initiatives that boost cultural relevance.
6 — Business Model
Mapping your customer's full journey through your brand universe. Identifying opportunities to refine or reframe how your offer is structured and conveyed. Assessing discoverability and conversion across all acquisition channels.
Service
Phase I
Pre-consultation questionnaire
FREE
First consultation up to 90 minutes to outline your priorities and objectives
£110
Phase II
- Up to 4 hours of meeting time
- A comprehensive report summarising insights and recommendations
- 6–8 weeks delivery*
* Scope and fee scaled to the size of the business and the complexity of the priorities.