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Community & Partnerships
Strategy for discoverability and cultural currency. Analysing your brand identity, market segment, and short term goals to curate a bespoke dossier of 50 industry contacts to platform and endorse your brand. Looking beyond the biggest names, and redirecting you to more niche, specialised leads.
Approach
01 / 05
Mapping your brand alongside 15 direct competitor brands. Identifying the cultural cues and associations that shape your brand identity.
Defining the profile of your target customer or client. Notes on visibility, narrative consistency, community signals, and market reach across all acquisition channels.
Reviewing your short-term business objectives. Scouting untapped market opportunities, unmet customer or client needs, and potential to differentiate from competitors.
Identifying 15 complementary brands — indirect competitors or peers who share your target audience — for collaborative projects and shared initiatives that boost cultural relevance.
A dossier of 50 industry contacts curated to support the growth, visibility, and cultural integration of your brand. Leads are drawn from across the following categories, according to your business's priorities:
- Press & Media
- Sales & Merchandising
- Concierge Services & Booking Platforms
- Members' Clubs & Community Spaces
- Influencer Partnerships
- VIP & Guest Network
- PR & Talent Management
- Awards & Accreditations
- Investors & Funding
Deliverables
Phase I
Pre-consultation questionnaire
First consultation up to 45 minutes to outline your priorities and objectives
Phase II
Up to 3 hours of meeting time
A dossier of 50 industry contact referrals
4–6 weeks delivery