Brand Strategy
A strategy service that clarifies your brand positioning, identifies untapped growth opportunities, and highlights priority actions across core branding, intellectual property, communications, customer experience, and social media.
Approach
01 / 05
Clarity, coherence, and cultural signals. Defining your target audience, and mapping your brand alongside 15 competitor brands. Assessing product-market fit.
Reviewing the impact and associations of your trademark, logo, brand name, slogan, or product names. Market research for naming, renaming, and copywriting.
Identifying opportunities to refine or reframe how your products or services are structured, priced, and conveyed. Mapping the customer experience journey to identify opportunities to improve conversion.
Assessing how your brand reaches and converts its audience across website, social, search, marketing, and other acquisition channels. Identifying gaps in discoverability and messaging to support launches, campaigns, and rebranding.
Key observations, growth opportunities, and priority actions. Referrals to 15 relevant industry contacts for community and partnerships opportunities.
Deliverables
Phase I
Pre-consultation questionnaire
First consultation up to 90 minutes to outline your priorities and objectives
Phase II
Up to 3 hours of meeting time
A concise report summarising insights and recommendations
4–6 weeks delivery*
* Scope scaled to the size of the business and the complexity of the priorities.